THE PRETTY LITTLE CANDLE STORY
About
Creator Tia Latimer
Born and raised in Saint Louis, MO, Tia Latimer is the visionary behind Pretty Little Candle Company. Tia has always had a love for the small, meaningful details that make life special, and candles quickly became her passion. Fascinated by the soothing ambiance they create and the unique stories their scents can tell, she dreamed of making candles that would stand out from the ordinary. Tia’s journey began with a simple idea: to design candles that are as bold and unique as the people who use them. In January 2022, that idea became reality when Pretty Little Candle was launched. Inspired by her own desire to embrace authenticity, Tia poured her creativity and energy into every candle, designing pieces that are as much about self-expression as they are about filling a room with light and warmth. Tia is not just a candle creator she is also a dedicated educator in St. Louis. Her goal is to help students discover their purpose and passion, particularly as they navigate their post-secondary journeys. She believes in empowering others to embrace their individuality and strives to make a meaningful impact both in her business and in the lives of her students.
"I want people everywhere to know it's okay to be their true, authentic, and unique selves no matter what others may think is 'normal.' Pretty Little Candle Co. is a reflection of boldness and individuality, and I hope it inspires everyone to feel that within themselves".
Mission & Vision
Our Mission & Vision is to craft unique, bold, and extravagant candles that inspire self-expression and creativity. We are dedicated to creating high-quality, handmade designs that are more than just candles they’re works of art that tell a story and spark joy. Through our innovative approach, we strive to redefine what candles can be, offering designs that reflect diverse tastes and bring a sense of individuality to any space.
Our commitment extends beyond the products we create. We aim to empower our customers to embrace their authentic selves and celebrate what makes them unique. By combining bold aesthetics with captivating aromas, we hope to foster a sense of confidence and boldness in everyone who experiences Pretty Little Candle Co.
Whether it’s through our themed collections, creative scents, or artistic designs, we are here to bring light, warmth, and personality to your life one extraordinary candle at a time.
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